Yeah, it’s a bit of a big word. Especially when you work for yourself.
But you know what, someone shared an idea with me, or rather a concept that I wanted to share with you because it has changed this whole beast for me.
Have you ever heard of Agile Project Management? It has 4 key values; individuals and interactions over processes and tools; working software (insert your service/product here) over comprehensive documentation; customer collaboration over contract negotiation; and responding to change over following a plan.
There is also an agile form of marketing, I know right? Who knew you could be so agile in freelance? I only thought agility was for dogs. Anyway here is what agile marketing is; the field of advertising and content creation. For example, a marketing project can be segmented into a landing page, Ad campaign, content creation, and so on. Next, these tasks are carried out and eventually, the team reviews and makes adjustments based on the lessons learned.
So my friend has a new job at a big company as a project manager and we were talking about her workload. She has 1 project that is following the old school waterfall project management where everything kind of flows into the next. It has a very specific task list and you chip away at it with a specific goal. It is the typical way of managing a project and also an effective way to get a team to work together because everything is defined.
Agile is a totally different animal, at least my interpretation of it is. It is something that is always moving, always changing and having your own business, especially in a pandemic has needed a master class in adaptation. I feel agile project management is a way to ebb and flow with your business plan and goals in mind in a more attainable way.
I have been through two self-employment courses, one at BCIT and one at Centennial College, both were great and I wrote business plans in each program. In one we even learned about and implemented the lean canvass business plan, it is the way of the future. Or so they say. https://leanstack.com/leancanvas
At the end of writing both business plans, you do write an action plan, and it gets you going, month by month with attainable actionable steps but what agile project management gives you is a way to be more flexible with that plan. I have my main goal in mind and both of my plans were very similar and I know that you need multiple revenue streams to stay afloat as a small business owner. What agile project management gives you is a more flexible way to execute those goals in two-week increments.
Does that make sense or am I just babbling?
What I did was take a large piece of paper and on the outer edges wrote the main end goals and then made a list of numbers to identify the weeks and gave myself goals to achieve inside of each of these weeks. IF the goals are not met or need to change that is ok, it is part of this process. Part of the ebb and flow of having a business because it does become a living breathing organism and it needs to be able to grow in a way that you may not have planned. Agile project management gives you the ability to encourage that growth in a much more functional way.
So that has been the last couple of weeks and today I just met my first goal so I will move onto the next. I will keep you posted on how things go here, I just wanted to tell you about this just in case it can help you too.
In other news, I went to see the VanGogh exhibition and it was just as they said, like being inside of a daydream.