Denim and Denue

I love Denim, if you have been here for a while you will know that too.

So when I had the idea to reach out to a friend in Toronto who is reselling vintage denim I didn’t hesitate because Justin loves Denim as much as I do. Denue is his side hustle and I think it’s very cool.

We created these images on a rainy day in December inside my 60-year-old apartment building and Justin put together these mock-ups with dreams of them becoming billboards one day. I love them and I can’t wait to see what he is going to do with this company. In the meantime, I am grateful to be on the ground floor of the creative stage.

Special thanks to Home Team Models for being a part of this creative, John and Cheyenne were so fun to work with and the denim looks great on them.